Every situated and growing or setting up a new outsource accounting firm demands a lot of hard work. Getting new clients and withholding the existing clients is a challenge for every firm.
We have a shortage of time and lots of work to look at with limited staff. An excellent way to keep existing clients and get new clients is by planning ahead and creating an effective strategy. There are some creative ways can help find new Accounting clients.
Here 5 ways accountants can drive clients to their firm:
Partner with other trusted professionals:
Maybe your clients use other services that you do not offer them like investment advice, administrative services, recruiting needs, legal representation, technology consultants etc. You can offer them these services and can get more clients.
Ask for Referrals:
It’s good if you have satisfied clients. Your clients interact with other businesses too and their recommendations can help to build your firm reputation, so that, you can get more clients. Ask your clients to give reviews about your firm. You can also use Linkedin for recommendations and endorsements. Apart from these, put testimonials on your website. Even the referral reward plan is great to get a good client.
Offer Additional services to your clients:
By offering additional services to your existing clients, you can increase your business clientele. You can offer them like better service, cost benefits, a dedicated account manager, administrative tasks and more. If your clients are already using these outsourcing services from your competitors, convince them why they should opt for you. Look for opportunities to serve new clients with additional benefits.
Learn how to network effectively:
To get more clients, face-to-face interaction is essential and always effective instead of digital period. You can organize events and invite your clients and liaise with new clients for your company services and offers. You may participate in fewer well-known events and send an email to the clients asking them to visit your booth. Think about what you can deliver added to the clients. Meet main people and take follow-up.
Do business with like-minded people:
Do your business with minded people and spend time with them, you can find opportunities to share stories and network. Organize office parties, get to gather, and play golf/cricket matches to grab the opportunity and build a strong relationship.